SERVICES
Corporate Video
Definition: Corporate Video is a broad term used to describe any video produced for a Company, Corporation or Organisation.
Duration: 5 – 30 mins (typically)
Used to: Corporate videos are generally produced to showcase a Company, Corporation or Organization and their activities in a positive way. However they can be produced for a variety of reasons such as: promote company image; sell products or services; attract investment; showcase company achievements or increase staff productivity.
Target Audience: Staff, Customers, Clients, Investors, Shareholders.
Key Benefit: Corporate videos are a excellent way to showcase any business by telling your target audience this is who we are, this is what we do, this is how we do it and this is what we can do for you.
Product and Service Videos
Definition: Product or Service Videos are essentially explainer videos, showcasing and demonstrating features of a given product or service for sale.
Duration: 3 – 6 mins (typically)
Used to: Product Videos promote and sell products to potential customers or explain features and functionality to existing customers. Similarly, Service Videos promote and demonstrate a service by outlining the benefits to potential customers.
Target Audience: Customers and Clients.
Key Benefit: Customers can see the product or service in action as opposed to reading about it which significantly increases it’s desiribility leading to increased sales revenue.
Product Videos can also explain the workings of a given product thus saving time and money that would otherwise be spent on endless customer services queries relating product functionality.
Promo Video
Definition: Promo Videos promote products, services or upcoming events and are generally short in duration.
Duration: 30 secs – 2 mins (typically)
Used to: Promo Videos are commonly used to promote new products or services on the market; advertise restaurants or hotels; or promote upcoming exhibitions, conferences or entertainment events.
Target Audience: Customers, Clients or Event Enthusiasts.
Key Benefit: Key information relating to a product, service or event is highlighted in a fast, memorable and visually engaging way. Furthermore, Promo Videos readily lend themselves to sharing on social media sites such as Facebook and Twitter thus expanding audience reach.
Event Video
Definition: Event Videos showcase events in their entirety or just the main highlights.
Duration: 5 min – 1 hr (depends on version required)
Used to: Event Videos capture events such as exhibitions, lectures, conferences, award ceremonies, charity gigs or entertainment events. They are subsequenty used as a means of archiving important events and/or as a way of promoting similar upcoming events.
Target Audience: Event Enthusiasts, Investors, Funding Bodies, Event Organisers.
Key Benefit: Event Videos are a great way to capture the buzz and excitement of an event and as such are very effective in encouraging people to attend future similar events.
Training Video
Definition: Training Videos instruct people on how to operate specialized equipment or perform complex procedures.
Duration: 5 – 15 min (typically)
Used to: Training Videos are mostly used to educate staff members on how to operate machinery or carry our certain procedures. They can also be used by businesses to instruct existing customers on how to use their products to achieve maximum efficiency.
Target Audience: Staff members, Professionals, Customers.
Key Benefit: Saves time and money that would otherwise be spent training staff; or in the case of product related videos, dealing with customer service queries relating to product utilisation.
PROCESS
The Video Production Process in 9 Easy Steps
So you have an idea for a video or you realise you need one and are now wondering how to go about getting it done. Well the process it’s really quite simple.
Contact
First thing to do is get in touch, either by phone or email to discuss your video idea or requirement. I’ll briefly work through your options and I will subsequently email you a brief proposal based on what has been discussed along with an accompanying quotation.
Deposit
Once you are happy to proceed, an initial 20% deposit is then required in order to secure my services.
Consultation
We will then meet in person to discuss the video proposal and determine various aspects of the final video including target audience, format, script, style, shoot date and delivery date. Of course, this can be done over the phone or via skype if it this suits you better.
Script
Whether a script is required or not will depend on the type of video for production. As discussed in the FAQ section, it is nearly always better to have some kind of script to deliver your message effectively. Do not fret however, writing a script is not nearly as daunting a task as it may seem. The average word count for a 5-minute video is a mere 650 words, a little over an A4 page. I can advise you or one of you employees on how to write an effective script or I can write the script for you for an additional fee.
If the script is in the form of a voiceover narration, this will be recorded at this time. The voiceover can be delivered by you, one of your employees or by a professional voiceover artist for an additional fee.
Shoot
From the script, I will draft an accompanying shot list to illustrate the key points made. I will then shoot the video on a agreed upon date.
Soundtrack
We will then decide on a suitable soundtrack downloaded from a the premium royalty free website such as premium beat, Don’t worry, the price for track download is included. I will send you three options and let you decide which one you want. Or I can choose one myself, if you would rather not be involved.
Edit
A first cut of the video will then be made. When completed, I will send you a secure download link to the video for your viewing at your discretion. The video will have a timecode overlay for reference should you wish to make changes.
Any Motion Graphics to be used in the production of the video such as animated titles, lower thirds or other graphical elements will also be assembled during the editing process.
Colour Grade
Once you are happy with the final edit, I will grade the video. This means, every video clip in the entire sequence will be enhanced to achieve the most desired look through subtle contrast and colour adjustments.
Final Delivery
The final video rendered in Full HD 1080p will then be uploaded to your own personal youtube or vimeo channel depending on your preference ready to be embedded on your website. I will also send you a private link for you to download the HD Video for your archives.
Please note, full payment is expected on delivery of the final video.
BENEFITS OF ONLINE VIDEO
What can Online Video do for your Business?
Attract more visitors to your website
Online video drives more traffic to your website by improving your SEO ranking. All search engines including Google actively seek out new content and websites that include video content are ranked higher than those without. This ensures that potential customers have a much higher chance of finding your business website when searching online for products or services you offer.
Convert more visitors into paying customers
An online video embedded on your business website is akin to having your own personal sales man residing there. A dedicated sales man working 24/7 selling your product or service and converting more of your website visitors into paying customers.
Engage your website visitors
Online video actively engages your website visitors by showing them what product or service is; as opposed to telling them through long paragraphs of text. Studies show that people generally learn more efficiently when they are actively engaged.
Quick delivery of your message
Online video delivers that all-important message in a fast and efficient way. Studies have shown that people process video 60,000 times faster than text, so you can give your website visitors a lot of information in a short period of time.
Give your company a personality
A custom video introducing the company and it’s team of employees can serve as an invaluable tool in promoting your business. A company with personality is far more attractive to potential customers than a faceless one.
Appear in Youtube searches
Youtube is currently the second most popular search engine in the world. Thus, your business will benefit greatly in marketing terms from having an online video presence.
Facilitate social media marketing
Online video facilitates sharing on social media networks such as you Facebook and Twitter with the added potential to go viral, thereby significantly increasing your market reach.
Encourage regular website visits
Regular video uploads relating to your products or services encourage visitors to return to visit your website.
Stand out from competition
An engaging video will ensure that your products or services stand out from those offered by your competitors.
Save on customer service costs
An instructional product video uploaded to your website addressing all those frequently asked questions regarding product functionality, can significantly reduce your customer service costs.
PRICING
Budget Video
(total)- ≤ 2 Minute Video
- 1 Half Day Shoot
- 1 Shoot Location
- 1 Edit Revision
- Motion Graphics
- 1 Stock Music Track
- Colour Grade
- Youtube or Vimeo Upload
Business Video
(total)- 2 – 3 Minute Video
- 1 Full Day Shoot
- 2 Shoot Locations
- 1 Edit Revision
- Motion Graphics
- 1 Stock Music Track
- Colour Grade
- Youtube or Vimeo Upload
Business Pro Video
(total)- 3 – 5 Minute Video
- 1 Full Day Shoot
- 2 Shoot Locations
- 1 Edit Revision
- Motion Graphics
- 1 Stock Music Track
- Colour Grade
- Youtube or Vimeo Upload
Executive Video
(total)- 5 – 10 Minute Video
- 2 Full Days Shooting
- 2 Shoot Locations
- 2 Edit Revisions
- Motion Graphics
- 2 Stock Music Tracks
- Colour Grade
- Youtube or Vimeo Upload
No VAT charge
As all videos are unique, individual quotations available on request.
OPTIONAL EXTRAS
Optional extras can be added to any of the above video packages at an additional cost. These include:
- Extra Days Shooting
- Additional Edit Revisions
- Motion Graphic Elements
- Additional Stock Music Tracks
- Scriptwriting
- Professional Voiceover
- DVD Authoring.
NOTE ON PRICING
Needless to say, all videos are unique and the video you have in mind may not fit in to any of the pricing packages listed above.
Perhaps your video will require an additional day’s shooting or will be primarily graphics based. Or maybe, the video will involve a few days shooting with little or no editing required, as in the case of many conference videos. Or maybe you believe you will require the services of a professional voiceover artist to really sell your product. Whatever the case may be, I can draft you up a personal quote that will be just as attractive as those listed above.
CONTACT
Church Road, Tullamore, Co Offaly
086 1786797
info@amazymedia.ie
For queries or quotations, you can contact me by phone, email or by using the form below.